Checkout Links
A checkout link is a URL you share with customers. It points to a specific offer and opens the checkout view. Checkout links are the primary way to track where your sales come from.
When to Create a New Link
Create a new checkout link every time you share a link in a new place or channel — for example:
- Meta Ads campaign
- Google Ads campaign
- Launch email
- Instagram bio
- Black Friday campaign
Naming Conventions
The Source broadly describes the channel traffic comes from — for example Meta, Google, Email, or Store. The checkout link Name can be more specific, for example Course Name - Meta Ads - Video 1.
In order reports you can see orders broken down by both source and checkout link. You can also add multiple Tags to a link, which can be used to filter orders in order management.
Do not change an existing link's source after the fact — it will corrupt your historical data.
Verkkokurssikassa does not use UTM parameters. Instead, each link is given a source name that is stored with the order — reliably, regardless of whether the URL changes along the way.
Form Fields
| Asetus | Kuvaus |
|---|---|
| Name | Internal name for the checkout link. Only visible in the dashboard. |
| URL Slug | The end part of the checkout URL. Auto-generated as a random string, but editable. |
| Source | Which channel the traffic comes from. E.g. 'Meta', 'Google', 'Email'. Stored with each order. |
| Tags | Optional tags to group and filter orders in order management. |
| Offer | The offer this link points to. Required. |
Only customize the URL slug if the link needs to be easy to type by hand — for example when sharing a URL verbally at a seminar. Otherwise we recommend keeping it as the auto-generated random string.
Post-Purchase Upsell via the Success Page
You can redirect customers after purchase to a success page that contains a new checkout link to another offer. This works as a post-purchase upsell.
Set a source on the success page checkout link, such as Post-Purchase - Course Name, so you can see from order reports how well the post-purchase upsell converts. Customers who purchase through this link will have their billing form pre-filled with their previous details.
Offers
An offer is what the customer sees and buys at checkout. It bundles one or more products into a purchasable package, and can have add-on sales, post-purchase actions, and a custom success page.
Add-on Sales
An add-on sale is a separate product you can attach to an offer. It is created first as a standalone element, then attached to an offer with a position — Order Bump (inline at checkout before payment) or Pre-upsell (after form submission, before the payment method view).