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Basics

Add-on Sales

An add-on sale is a separate product you can attach to an offer. It is created first as a standalone element, then attached to an offer with a position — Order Bump (inline at checkout before payment) or Pre-upsell (after form submission, before the payment method view).

Add-on Sale Type

An add-on sale must have a type that determines how it affects the order:

TypeDescription
Add to orderAdds a new product to the order. The customer purchases both the original offer's products and the add-on product.
Upgrade productReplaces one of the offer's products with the add-on product. E.g. basic version → premium version. You choose which product the add-on replaces.

Position in the Offer

When an add-on sale is attached to an offer, a position is chosen:

PositionDescription
Order BumpShown inline in the checkout view before payment. The customer sees the add-on directly alongside the order form and can add it to their order with one click.
Pre-upsellShown on a full-screen offer page after the form is submitted, before the payment method view. The customer can accept or skip the offer before proceeding to payment.

Multiple add-on sales can be attached to the same offer in different positions.

Product and Price

Choose a product for the add-on sale and set a price. See: Pricing

Set prices for all currencies and localize the name and description for all languages used in the checkout. The more completely an add-on sale is configured, the more offers it can be attached to.

AsetusKuvaus
ProductThe product to attach to the add-on sale, from your product list.
Product NameCustomer-facing name. Overrides the product's default name. Localizable.
Short DescriptionOptional. A short product description. Localizable.
PriceThe add-on sale price per currency. See: Pricing.

Content Blocks

The add-on sale's appearance is built with content blocks. Blocks are organized into two contexts:

  • Box — shown directly in the checkout view alongside the Order Bump. Intended for a short, compelling introduction.
  • Dialog — opened full-screen when the customer clicks "More info" (Order Bump) or opens the Pre-upsell. Suitable for more detailed content.

The Pre-upsell uses only the Dialog context blocks.

Block Types

Block TypeDescription
BannerA highlighted text banner with optional color and star icon. Suitable as a main headline or price highlight.
VideoAn embeddable video as an iframe code. Supports e.g. YouTube, Vimeo, and Wistia videos.
ImageAn image with orientation (square or landscape), size (small, medium, large), and alignment (left, centered, right).
TextFormatted text content (headings, bold, links, etc.).
Feature ListA list of features or benefits presented with checkmarks.

Multiple blocks can be added and arranged freely. Content can also be localized per language.

Post-Purchase Upsell via the Success Page

Post-purchase upselling is not handled by a separate add-on sale feature but by a checkout link. Redirect the customer after purchase to a success page that contains a checkout link to another offer.

When a customer navigates from the success page to a new checkout, the billing form is pre-filled with their previous details — the customer does not need to re-enter their information.

See: Checkout Links

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