Order Reports
Order Reports let you track sales over different time periods, view product and country breakdowns, and export orders as a CSV file.
Date Range
Reports are filtered by the selected date range. You can choose from preset ranges (today, yesterday, last 7 or 30 days, current or previous month, current year, all orders) or enter a custom range. You can also select the time zone used to calculate day boundaries.
Currency Mode
Reports can be shown either broken down by currency or converted to a single currency. Conversion uses European Central Bank exchange rates.
Metrics
The top of the report view shows four key metrics for the selected date range:
| Metric | Description |
|---|---|
| Revenue | Total order value for the selected date range. |
| Orders | Number of orders. |
| Average Order Value | Revenue divided by number of orders. |
| Conversion Rate | Share of paid orders out of all opened checkouts. |
Tabs
Sales Tracking
Compares the performance of sources, checkout links, and offers. Each section has a table and a time-series chart. The table shows revenue, order count, average order value, conversion rate, and impression value (conversion rate × average order value).
Products & Add-on Sales
Product-level sales figures: revenue, order count, average order value, add-on sales share, and the top offer and source. A separate section shows the attachment rate for Order Bumps and Pre-upsells (the share of orders that included the add-on sale).
International
Country-by-country breakdown of orders and revenue. Expand a country to see region-level figures. Revenue is converted to the selected display currency using European Central Bank rates, or each currency can be shown separately depending on the currency mode.
Analytics
Three separate sections:
- Analytics Consent — consent acceptance rate over time, and the number of accepted and rejected consents
- Device Breakdown — share of mobile, desktop, and tablet devices across orders over time
- Payment Methods — breakdown of payment providers and methods as a table and pie chart, and trends over time
CSV Export
You can export orders as a CSV file for any date range. The export fetches orders in batches and automatically creates a file ready to download in your browser.
A single CSV file can contain up to 50,000 rows. If there are more orders, the export automatically splits them into multiple files.