Order Reports
Order Reports let you track sales over different time periods, view product and country breakdowns, and export orders as a CSV file.
Date Range
Reports are filtered by the selected date range. You can choose from preset ranges (today, yesterday, last 7 or 30 days, current or previous month, current year, all orders) or enter a custom range. You can also select the time zone used to calculate day boundaries.
Currency Mode
Reports can be shown either broken down by currency or converted to a single currency. Conversion uses European Central Bank exchange rates.
Metrics
The top of the report view shows four key metrics for the selected date range:
| Metric | Description |
|---|---|
| Revenue | Total order value for the selected date range. |
| Orders | Number of orders. |
| Average Order Value | Revenue divided by number of orders. |
| Conversion Rate | Share of paid orders out of all opened checkouts. |
Tabs
Sales Tracking
Compares the performance of sources, checkout links, and offers. Each section has a table and a time-series chart. The table shows revenue, order count, average order value, conversion rate, and impression value (conversion rate × average order value).
Products & Add-on Sales
Product-level sales figures: revenue, order count, average order value, add-on sales share, and the top offer and source. A separate section shows the attachment rate for Order Bumps and Pre-upsells (the share of orders that included the add-on sale).
International
Country-by-country breakdown of orders and revenue. Expand a country to see region-level figures. Revenue is converted to the selected display currency using European Central Bank rates, or each currency can be shown separately depending on the currency mode.
Analytics
Three separate sections:
- Analytics Consent — consent acceptance rate over time, and the number of accepted and rejected consents
- Device Breakdown — share of mobile, desktop, and tablet devices across orders over time
- Payment Methods — breakdown of payment providers and methods as a table and pie chart, and trends over time
Abandoned Checkout
Emails sent, orders recovered, recovery rate, revenue recovered, unsubscribes, unsubscribe rate, and a per-email index breakdown. Populated once Abandoned Checkout Emails are enabled and the recovery flow has begun sending.
CSV Export
The CSV export offers two separate reports as tabs. Column headers and enum values (such as order and payment statuses) are localized to the user's selected language.
Transactions (Accounting)
A cash-basis view of money-movement events for the selected period — one row per payment, refund, or refund reversal. Intended for bookkeepers as the basis for monthly accounting and VAT reporting.
Rows are sorted by event time (Event time) in descending order. Refund Amount and VAT amount are negative (and refund reversals positive), so in Excel SUM(Amount) gives net cash flow and SUM(VAT amount) gives net output VAT directly.
Columns: Order ID, Order created at, Event time, Event (Payment / Refund / Refund reversal), Email, Country, Currency, Amount (incl. VAT), VAT amount, Payment provider, Payment method, Transaction ID.
The Transactions report is stable for any given date range — new refunds do not retroactively change previously reported months. Instead they appear in their own period as a negative row.
Orders
One row per order in the selected period. Intended as a general overview of orders: who bought, what, from which source, and how much they paid.
Columns cover order basics (ID, created at, status), money (amount incl. VAT and VAT separately), customer and billing details (name, email, phone, full address, company, VAT ID), order source and offer, payment details, and products and add-ons as separate columns.
Order status filter: you can choose which order statuses are included (Completed, Paid, Partially refunded, Refunded, In payment, Pending, Checkout initiated). By default only real, paid orders are selected (Completed, Paid, Partially refunded, Refunded). You can add unfinished ones if you need them.
A single CSV file can contain up to 50,000 rows. If there are more rows, the export automatically splits them into multiple files. The filename is of the form YYYY-MM-DD_YYYY-MM-DD.csv.